News
2009 Dita Optical Catalog
October 21st, 2008
![2009 Dita Optical Catalog by BC Design](/images/made/images/uploads/portfolio_imgs/DitaEyewear/09Optical_01_308_298_c1_c_t.jpg)
![2009 Dita Optical Catalog by BC Design](/images/made/images/uploads/portfolio_imgs/DitaEyewear/09Optical_02_228_148_c1_c_t.jpg)
![2009 Dita Optical Catalog by BC Design](/images/made/images/uploads/portfolio_imgs/DitaEyewear/09Optical_03_228_148_c1_c_t.jpg)
My new Dita Optical Catalogs just came in, I’m pretty stoked on how they came out. This time I decided against going with a glossy catalog stock for the guts and went with a nice 80lb matte cover stock, gave the whole book a really cool muted feel that fits Johns photography perfectly. My favorite photo for this campaign by far is the opening spread (second image below) has a nice Alfred Hitchcock meets Vivian Westwood vibe, perfect for our Women’s Optical Debut…
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