News // Tag: Catalog
For our new ultra high-end Lancier project I wanted to create a catalog that focused on the frames themselves as well as the activities the frames were designed specifically to accommodate. You’ll find no cheesy model shots in this book to distract your attention from the product. Just a super clean, almost sterile book with beautiful images and a vintage Steve McQueen vibe.
My new Dita Optical Catalogs just came in, I’m pretty stoked on how they came out. This time I decided against going with a glossy catalog stock for the guts and went with a nice 80lb matte cover stock, gave the whole book a really cool muted feel that fits Johns photography perfectly. My favorite photo for this campaign by far is the opening spread (second image below) has a nice Alfred Hitchcock meets Vivian Westwood vibe, perfect for our Women’s Optical Debut…