Around Mid-April my friend Rachid called me up to discuss a few issues that he was encountering with his website.
When Rachid first contracted me to build his website in 2010 his main focus was to create an ecommerce website where the general public could browse his portfolio and custom order any image in a variety of size and framing options. In that aspect the website was a success.
The problem that he was facing was that although individuals could easily purchase his images, his editorial and commercial clients were dwindling. He soon discovered that magazine editors and creative directors visiting his website for a quick sampling of his best work were finding themselves overwhelmed and as a result would move on to the next photographers portfolio. So the question became; how do you strike a balance between running a lucrative B2C ecommerce website with all the bells and whistles while also catering to a very specific B2B clientele who only want to see a bare bones best of the best portfolio?
After some brainstorming we decided that the best plan of action would be to split the website into two individual sites or "portals" as we began to call them. His already existing ecommerce website which we named "Fine Art Prints" was given a light visual refresh. The aesthetic refresh was needed in order to keep the Rachid Photo branding consistent across the two portals and although the aesthetics were updated, all of the core site functionality remained intact and unchanged.
Overall, Rachid is very happy with the solution we came up with and has since reported that he has been receiving a lot of positive response from his editorial and commercial clients.
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